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With the upcoming IPO on the horizon, SeaWorld Parks & Entertainment has chosen to assign new logos to both Busch Gardens Williamsburg and Busch Gardens Tampa. The new branding was first spotted by Newsie on the official filing papers for the chain’s IPO. A few days later, Party Rocker spotted the new logo on the upcoming version of Busch Gardens Tampa’s Fun Card which I have included below.
Since then, I’ve received a copy of a letter that went out to employees announcing the change and describing the new logo as well as the reasoning behind it. A copy of said letter can be found below.
What do you think of the new logo, “Coaster Tree”, and the new “Fun Grows Here” marketing campaign? Let us know in the comments below or on our forums, here.